PROWL OF THE DEMON: ASURA HAYAGRIVA, directed by Pranav Nair, explores experimental vehicle design, taking inspiration from cars of the past and reimagining it for the future, pushing away from the current, mundane design language that leans towards minimalism and simplicity.
Cars have personality, and their design should showcase that complex emotion, since it is the most memorable aspect of any car. The car's silhouette is its badge.
Through Pranav’s original supercar, the Asura Hayagriva, Asura meaning demon and Hayagriva being a horse-demon, originating from South Asian mythology, he aims to break that convention by telling an adrenaline-packed story through the HAYAGRIVA, forged with these principles in mind, boasting unmatched power and an intimidating aura through its aggressive design and staying true to the identity of an Asura.
PROWL OF THE DEMON: ASURA HAYAGRIVA, (CINEMA 4D/REDSHIFT) '24
